The Polish Investment and Trade Agency is responsible for promoting Poland, the Polish economy and business during the World Exhibition Expo 2020 in Dubai.
The task that has been set up for us was to develop a promotional and informational website regarding the Polish presence at Expo 2020.
– concept of the website and its functionality, as well as content structure,
– design: UX / UI, visual concept, interaction and motion design,
– copyright, content selection and creation, content input,
Attracting Expo guests to visit the Polish Pavilion through presentation of events, exhibitions, attractions and the Pavilion itself.
Promotion of Polish business—encouraging foreign investors, facilitating contacts for entrepreneurs from Poland.
Promotion of Poland among visitors and Internet users: image modules and "About Poland" subpage with five narratives about Poland.
Landscapes of creativity
The visual elements refer to the architecture, materials, colors and the play of light in the Pavilion and the Polish Table—a multimedia installation and the main attraction of the Polish display.