Our goal was to encourage people to share their family heirlooms and documents related to the history of the Polish people between 1917 and 1990.
Our role was to create branding and visual identity, as well as the whole website along with copywriting.
The Archive of the Institute of National Remembrance collects, elaborates on, and discloses materials related to the history of the Polish people between 1917 and 1990,
i.e. mainly under German and Soviet occupation, and during the communist period.
The Archive used to communicate with an obscure, very formal language typical for academics. We have adjusted that. We created a call-to-action copywriting that people with no expert-level history background may comprehend. We emphasized the value of the project to users – you can save your family’s stories. Share your family’s souvenirs, so they are not forgotten.
Call-to-action button floats and stands out from the background. It follows the user during his journey through the page.
The donation process is quite complicated and can be discouraging. We have created a step-by-step infographic to explain it in an approachable way.
Stories related to souvenirs and documents are published on the website. All of them are illustrated by the photos donated to the Archive. Last, but not least, all donors are mentioned on the website.